Antidote CME


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January 24, 2008
Vince McLaughlin, Vice President of Business Development of Antidote Education Company has been asked to act as a liaison for Cuddle My Kids and various pharmaceutical companies for charitable grant donations.  Cuddle My Kids is a non-profit organization based in West Chester, PA created to provide in-home enrichment programs and structured play for young children of mothers battling breast cancer.  More information can be found online at http://www.cuddlemykids.org.

January 15, 2008
Brad Adams, General Counsel of Antidote Education Company has been selected to chair the Southern Methodist University Class of 1993 reunion to be held in November.  Brad is a 1993 cum laude graduate of Southern Methodist University, graduating with a Bachelors of Business Administration in Accounting and a minor in music.  Southern Methodist University is a private university of 11,000 students near the center of Dallas.  SMU offers strong undergraduate, graduate and professional programs through seven schools in the humanities and sciences; business; the performing, visual and communication arts; engineering; education and human development; law; and theology.  More information can be found online at www.smu.edu.

January 2008
To ring in the New Year, Antidote Education Company is starting its “Going Green” initiative.  Throughout 2008, all staff in all departments will look for ways of being more environmentally friendly.  The Going Green initiative includes investigating activity marketing techniques that reduce the amount of paper consumed and using higher recycled content papers.

Matthew Fleming, Vice President of Marketing says, “Our initiative is about raising the awareness of the resources we consume.  By having all of the staff involved, we are uncovering a lot of opportunities to consume less."

Antidote’s President, Michael Crouch, agreed noting, “A number of areas where we can reduce our resource consumption have lead to operational efficiencies.”

Look for more information on Antidote’s Going Green program throughout the year.

December 14, 2007
Brad Adams, General Counsel of Antidote Education Company has been selected as a member of the Planning Committee for the 2008 Texas CME Conference to be held June 25th to 27th in Austin, Texas.  The Texas CME Conference is sponsored by the Texas Medical Association and the Texas Alliance for CME.  The conference, held annually, is designed for physician CME committee chairs and members, CME activity planners and CME staff and physicians. It is designed to introduce CME newcomers to the accreditation process, enhance CME planning skills, provide updates in accreditation standards and the CME system and provide a practical forum for CME providers to share ideas and learn from each other.  More information is available at www.texmed.org.

October 24, 2007
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company has published a white paper entitled, “Common Goals for the Community Health Information Exchange,” for the Center for Community Health Leadership.  The Center, funded by Misys Healthcare, was established to meet the need among communities for high quality, coordinated healthcare.  The Center is dedicated to transforming community connectivity from a high-level concept into practical application.  Dr. Fleming is Chair of the Center’s Advisory Board.  More information can be found at http://www.misyscenter.com/Guides+and+Papers.htm.

September 2007
Antidote was proud to participate as a gold-level sponsor of A Child Can Do All Things (ACCDAT) 2nd Annual Golf Tournament.  Antidote, as a gold-level sponsor, was the official sponsor of the 12th hole during the tournament.  Antidote's team, led by Michael Crouch, President; Michael Fleming, MD, FAAFP, Chief Medical Officer; Brad Adams, General Counsel; and Matthew Fleming, Vice President of Marketing, enjoyed a second place finish as they competed against over 40 teams.  The mission of A Child Can Do All Things is to operate a non-profit organization to facilitate children with motor disabilities, to reach their highest level of independence and integration into society.  Through ACCDAT, children challenged with motor disabilities, such as Cerebral Palsy, are motivated to learn self-care skills in an encouraging environment.  The therapists, called Conductors, concentrate on the basics of walking, transitioning and even self-feeding to help the child gain independence and build self-esteem.  With one-on-one assistance, each child is given the opportunity to develop socially, cognitively, and physically in the small group classes of a caring and hopeful environment.  More information can be found online at www.accdat.org.

June 21, 2007 
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company has been elected as President of the Louisiana Health Care Quality Forum.  The LHCQF is a private, not-for-profit organization whose mission is to improve health care outcomes for the people of Louisiana.  The LHCQF’s Board of Directors is made up of twelve health care leaders who have volunteered from throughout the state.  It represents a cross section of public and private purchasers, patient advocates, providers, physicians, and insurers in the state.  They will oversee a private, nonprofit corporation that will plan, promote and conduct voluntary initiatives to improve care.    Dozens of other stakeholders will also volunteer their time in advisory committees and technical work groups.

June 6, 2007
Brad Adams, General Counsel of Antidote Education Company, will present, “Legal Issues Affecting Continuing Medical Education” to the 2008 Texas CME Conference, sponsored by the Texas Medical Association and the Texas Alliance for CME.  The Texas CME conference is an annual program designed for physician CME committee chairs and members, CME activity planners and CME staff and physicians.  It is designed to introduce CME newcomers to the accreditation process, enhance CME planning skills, provide updates in accreditation standards and the CME system and provide a practical forum for CME providers to share ideas and learn from each other.  More information is available at www.texmed.org.
           
June 2007
Brad Adams, General Counsel of Antidote Education Company, has been elected President –Elect of the North Texas Chapter of the Texas Alliance for CME for 2007 through 2008.  The Texas Alliance for Continuing Medical Education is a volunteer non-profit corporation created to promote quality continuing medical education in the state of Texas.

May 15, 2007
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company has been elected as a member of the Board of Trustees of the American Academy of Family Physicians Foundation Board of Trustees.  This will be Dr. Fleming’s second tour of service on this Board, having served from 1997-2002.

May 6, 2007
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company has been selected by the Board of Directors of the American Dietetic Association (ADA) as the Public Member of the Board of Directors.   The ADA represents over 67,000 registered dietitians in the US, and is the world leader in food and nutrition research and education.

May 1, 2007
Brad Adams, General Counsel of Antidote Education Company has been elected to serve a one-year term as the Treasurer and as an Executive Committee Member of the Housing Crisis Center, beginning May 1, 2007.  The Housing Crisis Center, located in Dallas, Texas and a member agency of the United Way of Metropolitan Dallas, is a non-profit organization created to prevent homelessness and offer programs designed specifically to stabilize families, the elderly, veterans and the disabled in permanent housing solutions.  More information can be found at http://www.hccdallas.org.

April 2007
Brad Adams, General Counsel of Antidote Education Company has been elected to serve as the Treasurer of the Kutter Memorial Golf Tournament Committee, benefiting the Melanoma Research Foundation.  The Tournament, to be held in November, 2007, in Dallas, will be held in memory of a friend of Brad’s from college who recently died from metastatic melanoma.  The Melanoma Research Foundation is the largest private, national organization devoted to melanoma education, research and prevention in the United States. More information can be found at http://www.melanoma.org.

February 2007
Brad Adams, General Counsel to Antidote Education Company, will give a presentation entitled, “Legal Issues Affecting Continuing Medical Education” to the North Texas Chapter of the Texas Alliance for CME.  The Texas Alliance for Continuing Medical Education is a non-profit corporation created to promote quality continuing medical education in the state of Texas.

October 2006
Brad Adams, General Counsel to Antidote Education Company, has been named by his peers as a “Texas Rising Star” by Law & Politics Magazine and Texas Monthly.  Law & Politics, in conjunction with Texas Super Lawyers magazine works with the legal community in nominating the best up-and-coming lawyers under 40 who have been in practice for 10 years or less.

September 9, 2006 
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company is one of three US delegates to SOAR, an International Colloquium of Six Organizations Addressing Renewal of Family Medicine.  The colloquium, including the U.S., Canada, U.K., The Netherlands, Australia, and New Zealand met September 3-8, 2006 in Toronto, Ontario, Canada.

July 8, 2006   
Michael Fleming, MD, FAAFP, Founding Director and Chief Medical Officer of Antidote Education Company has been selected as a member of the Board of Directors of America On The Move Foundation, a national initiative dedicated to helping individuals and communities across the nation make positive changes to improve health and quality of life.

May 1, 2006
Brad Adams, General Counsel to Antidote Education Company has been elected to a one-year term as a member of the Board of Directors of the Housing Crisis Center.  The Housing Crisis Center, located in Dallas, Texas and a member agency of the United Way of Metropolitan Dallas, is a non-profit organization created to prevent homelessness and offer programs designed specifically to stabilize families, the elderly, veterans and the disabled in permanent housing solutions.  More information can be found at http://www.hccdallas.org.

April 5, 2006
"Outcomes Measurement" has been a catch phrase in continuing medical education (CME) over the past two years.  While many CME providers have struggled to apply outcomes measurement to their program, Antidote has been working diligently to create and enhance its outcomes program.  Vice-President of Marketing, Matthew Fleming, explained, "Our outcomes program moves beyond simply trying to gauge the level of learning that occurred in our activities, it sets each participant on a course to reinforce the educational message."  Antidote's Senior Medical Editor, Dr. Michael Fleming, added, "Antidote's whole focus is helping primary care professionals like myself care for our patients better."  "The traditional outcomes measurement program does little to affect the quality of care provided to our patients; it is only a measurement tool."  "We have worked hard to turn a measurement tool into another way to help primary care professionals take a step closer to optimal patient care."

Antidote's emphasis on its outcome's program comes at a time when its board has completed a re-evaluation of the company's mission, adding a new emphasis on outcomes measurement.

February 8, 2006
Antidote Education Company today announced the appointment of Vincent McLaughlin to the position of Vice President, Business Development. Mr. McLaughlin will oversee the growth and development of Antidote’s strategic partnerships within the pharmaceutical community in developing Continuing Medical Education (CME) Services.

“Vince McLaughlin has the desired combination of healthcare experience and business acumen to continue to grow our support base, as well as our CME offerings," said Michael Crouch, Antidote's President.

McLaughlin came to Antidote Education Company from Medsite Education Group where he was Director of Sales.  Mr. McLaughlin’s career in medical and healthcare related areas spans more than twelve years, where he honed sales and marketing skills while at Dura Pharmaceuticals and Bayer Pharmaceuticals. He credits his BSBA in Marketing from Shippensburg University with teaching him the importance of creating and nurturing contacts – a skill which forged significant client relationships at GlaxoSmithKline, Aventis, Novartis, Wyeth, Merck and Bristol-Meyers Squibb.

McLaughlin’s background and experience augment Antidote's development strategy in creating CME that is focused on helping primary care professions provide better care to their patients, or CME that makes a difference.  Mr. Crouch explained, "Antidote is focused on providing education that is focused on an outcome - better patient care."  "Mr. McLaughlin's experience and understanding of CME will enable us to offer more high-quality activities to our loyal PCP audience."

October 24, 2005
Antidote's Senior Medical Editor, Dr. Michael Fleming and Vice-President of Marketing, Matthew Fleming returned from a two week medical humanitarian trip to Dushanbe, Tajikistan.  The two were part of the Physicians with Heart delegation from the United States.  The Physicians With Heart partnership is an international humanitarian project sponsored by a coalition of three organizations: the American Academy of Family Physicians, the AAFP Foundation, and Heart to Heart International (a humanitarian medical relief organization). The partnership's mission is to mobilize resources to improve health, provide medical education, and foster the development of family medicine worldwide. The generous support of pharmaceutical companies and transportation provided by the U.S. Department of State has enabled Physicians With Heart to deliver much-needed medical aid to the newly independent states of the former Soviet Union.

"This was an absolutely incredible experience.  It was amazing to see the healthcare system in such a different culture," commented Matthew Fleming.  The group delivered over $8.2 million in medical aid to hospitals throughout the country.  "Before our medications arrived, the primary diabetes hospital for the country had been out of insulin for over two weeks," explained Dr. Fleming.  " It was incredible to see how thankful the Tajik people were for our aid." 

As part of the humanitarian aid trip, the group adopted two orphanages.  Volunteers and delegates raised funds and donated goods for months.  The funds were used for overall capital improvement in the orphanages including fresh paint, refurbishing a kitchen, repairing water lines and providing a generator and refrigerator.  The group also distributed coats and blankets to the children.  "It was amazing to see how generous and thankful the folks at the orphanages were," Matthew Fleming said.  "One little girl gave a woman in our group a pair of earrings as a thank you gift; you could put all that this girl owned into a small box, and she was giving away something so valuable."

For more information on Physicians with Heart - and to see pictures from the trip click here.

June 17, 2005
Today at its company headquarters in Dallas, Texas, Antidote Education Company (Antidote) announced its plans to create a new series of CME events - INSPIRE.  The first event, scheduled for Baltimore, Maryland on September 10, 2005, will focus on helping primary care professionals better manage their patients with chronic conditions such as diabetes and hypertension.  Company president Michael Crouch explained that Inspire is more than a CME event; it is about providing more than current, relevant information but providing the motivation and encouragement to go back to the office and take a serious look at the way these types of patients are being managed in the practice.  Antidote's Senior Medical Editor, Dr. Michael Fleming, echoed those thoughts, saying, "The one thing missing in a lot of CME today is motivation." 

Inspire will be accredited for up to 8 hours of CME credit, and possibly more for family physicians.  "We are working with our faculty to incorporate evidence-based material into their presentations," stated Dr. Fleming.  This will allow family physicians to earn 2 credits for each hour of time spent at Inspire.  "We are looking forward to submitting the evidence-based CME application and getting our approval," added Fleming.

For more information, please visit the Inspire website at http://www.antidotecme.com/inspire.

June 15, 2005
Antidote has introduce its first web-based CME activities.  The two half-hour view-on-demand webcasts focus on asthma and COPD.  "We set out to create a web offering to allow those who were able to attend our live events to earn additional credit and to reinforce the learning from the live event," stated Antidote's senior medical editor, Michael Fleming, MD, FAAFP.  The webcasts are also available to those who did not attend the live event. 

Each webcast offers AMA Category 1 CME credit as well as AAFP Prescribed credit, AOA Category 2-A credit and AAPA credit.  There is a special webcast exclusively for nurse practitioners with AANP credit. 

Antidote is currently researching other topics to present via the internet.  The webcme can be viewed at http://www.antidotecme.com/webcme.

April 14, 2005
San Francisco, California
Igor, a naming and branding firm, hired by Medical World Conferences to help create the company's new name, created a case study about the new name, Antidote.  This from their press release:

Medical World Conferences, providers of continuing medical education (CME) for primary care professionals, hired Igor to create a new name, positioning and tagline during a major corporate re-branding. The company was rightly concerned that the name Medical World Conferences limited their ability to grow their business beyond the medical sector and was tough to distinguish from the crowd of sound-alike competitors.

The brand positioning dictated that MWC's new name would have to create the opportunity for the company to take ownership of the conversation in their industry, to support the idea that MWC was a refreshing change from all the other CME providers – a true thought leader. The name also had to be warm, human, distinctive, eye-catching, memorable, and yet map back to medicine and the core service of continuing medical education. It also needed to work outside of the medical sector. And of course it needed to be a metaphor for all the company's brand positioning messages.

Antidote has it all. It is positive, proactive and works on several levels for both the CME audience and future audiences. Antidote is, as the tagline we created says, "The cure for the common CME," meaning that Antidote is unique and remarkable in the world of CME providers. Antidote is also the remedy for medical professionals who dread the thought of compulsory CME. Further, because Antidote literally conveys "cure" and "remedy," it is an aspiration shared by all medical professionals – indeed a big benefit of CME is to learn about new cures and treatments.

While Antidote is a common medical term, it is also loaded with intrigue and imagery, from Shakespeare to Agatha Christie to Harry Potter, making it a powerful name for those both within and outside of the medical profession, and a deep well for marketing and advertising going forward.

 

April 12, 2005
After almost a year of planning and work, Medical World Conferences, providers of continuing medical education (CME) for primary care professionals, has taken a bold step forward by changing its name to Antidote.  "We were often getting lost in the crowd.  People knew of us and liked our programming, but never could quite remember our name," stated Matthew Fleming, VP of Marketing.  "This presented something of a problem when it comes to growth of the company," Fleming went on to say.

MWC is using the new name to redefine what they do and how they do it.  "We knew the name would not work by itself - there had to be some meat behind it," Fleming explained.  President, Michael Crouch took the first step in putting the meat behind the name with a new organization mission and value statement.  David Rogers, VP of Operations explained, "we rolled the new brand out to the staff along with our new mission.  Every one was very enthusiastic about the changes."

 
 
 
 
 

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